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Old 05-04-2008
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DenimTiger DenimTiger is offline
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In the official reports and interviews with Ratan Tata he's been very clear about all this.

The reason Ford sold Jaguar and Land Rover has to do with their own financial turmoil. In the last ten years Ford has been screwing itself because they never injected enough money into the companies they had bought, choosing rather to rehash and market cars solely to the American market. Which is why Jaguars looked like they came here in a time machine from 1953.

The sale of Jag and LR was made at a high cost because Ford will continue to provide service to the vehicles, as well as engineering advances to both for different time periods. Why? Because Ford could never invest in either company they've been using the same engines for about 8 years. The 4.2l V8 that headlines the XF, the XK and some LRs is exactly the same engine. And I mean exactly. It hasn't changed for nearly a decade.

With a wealthier owner both companies can expect a larger dosh on cash in their pockets to develop better vehicles, while the older engines and vehicles produced up until 2010 (I think) will still fall under a Ford warranty.

I'll tell you what though... After the XJ220 I lost interest in Jag because they made cars for old people who smell of cabbage and sip port in the evening while reading the Financial Times in front of a fire. That's not what I am, so they never interested me. But now, with Ian Callum on board, more cash to throw around and the XK and XF (I'd rather have an XF than a 5 or an E) in their stable I reckon they're ready for a turnaround of serious note. I can't wait to see what they come up with
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