non working reflection maps

[Jinxian]

hi , im using max 8 and im trying to use a reflection map on my paint and windows. but no matter what im doing it acts as is my map isnt there and i get 100 % reflectivity. , ive tried diffrent texture formats and rendering settings and whatnot , if someone could point me in the right direction as to what im doing wrong.
im simply trying to do do an object with a half black half white map now , dead simple , still doesnt work.

[The IC]

you put a raytrace map into the reflection slot of the material, then you put a falloff map into the Reflectivity/Opacity slot inside the raytrace map