What do you get when you cross Framestore and McLaren Group? Result: McLaren Animation. Tooned is their first of twelve, three-minute episodes for broadcast during the 2012 Santander British Grand Prix (July 8 2012).
McLaren Animation is a joint venture between the UK-based McLaren Group and visual effects studio Framestore, whose credits include Avatar and the Harry Potter movie franchise.
McLaren’s first production, Tooned, is a CGI series featuring animated versions of past Formula 1 world champions and current McLaren drivers Lewis Hamilton and Jenson Button.